Metnet, the Marches Environmental TechnologiesNetwork, is a business network that promotes collaborative working among businesses that provide products or services within the environmental technologies sector in Herefordshire, Worcestershire, Telford & Wrekin and Shropshire.
On Thursday 14th November they ran their annual conference at Worcester County Cricket Club. The event gave us a great opportunity to get together with other environmental businesses in the local area and also take advantage of the expertise offered by the speakers.
The day could be split into three broad topics, with sustainability and the environment at one end, a section on the green deal and a section on support and advice for environmental businesses at the other.
The first speaker, Jae Mather from the Carbon Free Group, focused on sustainability from a business perspective. With rising prices for raw materials and fuel prices also on the up, involving sustainability in the business is just ‘common sense.’ Through our reuse project and also much of our consultancy work we have noticed that sustainability is starting to become noticed within many business spheres. The conference closed with a talk by Tom Heap, a Freelance Broadcaster and Journalist, on food security around the globe and a need for sustainable farming practices.
With a more immediate practical use for us, the talks focused on digital marketing were eye opening. Topics covered the common myths of digital marketing and also the best tips for writing website copy. While larger companies may get specialist teams to deal with these aspects, many SME’s like us attempt to figure this out ourselves, with varying levels of success. Many of the tips focused around knowing your customer and continually measuring and improving your digital presence. Let’s hope we can put them into practice!
While we can’t promise to help anybody out with their digital marketing, we do have skills in sustainbility! Our reuse work is aimed at getting the most out of every item that we can and avoiding the need to throw perfectly good materials into landfills. If you want to have a chat about any surplus materials in your organisation please call me on 07800 774 174 or email me at email@example.com.