Low and Behold will be at the World Water Week in Stockholm over the August Bank Holiday weekend. We’re interested in understanding the different circular economy initiatives that are going on in this sector and the different ways we value water. If you are there, we’d love to see you, so do get in touch.
The Circular Economy is a term that is much used right now but not necessarily well understood. We currently live in a linear world. We take resources from the planet, make products and packaging, and then dispose of those resources. A circular economy envisages a world where all resources are kept circulating at their highest.
I wrote an article back in early December for the CIWM Journal, my professional association’s magazine. I wrote about what I think will be the future of waste management, looking forward to 2030 and what the sector will look like. Interestingly I don’t think I came up with a title for the piece, so when.
It’s interesting when you start to think about waste in terms of the actual products and packaging themselves. A huge amount of time and effort is spent in R&D at the front- end of a product or piece of packaging. From researching the product itself, through to marketing, through to the investment in the physical.